Search Optics Selected by Suzuki Vehicles of Brasil as a Partner for Integrated, Dealer-Aligned Digital Strategy

San Diego, California, August 21, 2018Search Optics®, a leading global digital marketing provider with expertise in the automotive industry, has announced an agreement with Suzuki Brasil to implement an integrated digital marketing strategy that fully aligns Suzuki’s brand marketing initiatives with its dealers across the Brasilian market for the first time.

Under the new single-source digital marketing program, which is already underway with participating Brasilian dealers, Search Optics is creating a more connected customer experience and a more unified brand message for Suzuki Vehicles of Brazil. Through shared data insights, the program is also designed to enable Suzuki and its dealers to accelerate sales processes and better meet sales goals. While the initiative is just getting started, in other markets a similar Search Optics approach has led to an 87% increase in appointment requests, a 69% jump in website conversions and a 50% boost in website traffic.

Real-Time Inventory Data
A major focus of the Search Optics initiative is the addition of inventory data to Suzuki dealer websites in Brasil for the first time. This is implemented through the Search Optics Blueprint Platform®
a truly responsive website solution built for all screen sizes. Heightening the effectiveness of the partnership is UPTRACS®, a third-party reporting platform that provides real-time campaign metrics to ensure optimal results. Both platforms are widely used to support and grow brands globally and available in numerous languages and currencies.

Heading up the Suzuki Brasil digital program for Search Optics is Eduardo Cortez, President, EMEA and LatAm. “The Suzuki brand is already well known in Brasil, and we’re proud to offer them this new results-driven integrated strategy,” said Cortez. “We’re confident that it will foster greater success for their dealers through a more consistent, unified and amplified brand message.”

Offering deep automotive industry expertise and global reach, Search Optics supports more than 62 automotive OEM programs around the world and serves 29 leading Asian, European and North American automotive brands with integrated digital marketing programs.

Celebrating 20 years of business in 2018, Search Optics has earned its status as a leader in global digital marketing. Using an uncommon blend of class-leading technology backed by real people, the company specialises in custom, integrated solutions with an emphasis on outstanding measurable results. With a client base of over 3,000 customers worldwide, Search Optics has offices in the North American, EMEA and LATAM regions.


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