Class-leading marketing technology backed by real people.


It may seem counterintuitive, but it couldn’t be simpler: the more complex the digital landscape becomes, the more important it will be to back up the latest technology with a human touch.

Christian Fuller
Chief Relationship Officer, Search Optics

Our story


Search Optics was founded in 1998 by a party of four but has since expanded internationally, employing hundreds of people in seven corporate offices and several field locations across four countries. Our company began as one of the brightest rising stars in online strategy and digital marketing solutions for automotive dealerships. We honed our position in the market by constantly raising the technological bar and giving our clients maximum visibility online. Then we set out to discover the next revolution, the next step to take us over the top.

What we found was not contained in computer code or mouse clicks. Our big idea for this day and age is living, breathing people — professionals with greater talent, a broader perspective, and more vision. We believe that pioneering tech expertise partnered with actual human logic, heart, integrity, and hands-on experience is our calling card. When we say that we have more knowledge, resources, and commitment, it’s not just a talking point. It’s a reality.

We get to know our clients in person and find out what works for their world. Then we customise a one-of-a-kind strategy, which we actively manage and continually optimise based on actionable performance metrics. Our team of experts keep showing up, always answer the call, and understand that face-to-face can make or break. It is this premium level of human interaction and high-touch service — which we call class-leading marketing technology backed by real people — that has led us to make more of our clients top brand performers.

Our leadership


“For me it’s all about results. That’s what’s exciting about digital: everything is measurable. A cool online marketing idea is not a conversation unless it brings results. You’ve got to be able to measure your impact.”

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“For me it’s all about results. That’s what’s exciting about digital: everything is measurable. A cool online marketing idea is not a conversation unless it brings results. You’ve got to be able to measure your impact.”

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Troy Smith
President & Founder

“My point of view is that even a really good thing could be better. That’s my thing; that’s what I do.”

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“My point of view is that even a really good thing could be better. That’s my thing; that’s what I do.”

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David Ponn
CEO

“Keeping people happy does not have to be rocket science. Do what you do better than the next guy, make sure it all works, and you’re golden – for today.”

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“Keeping people happy does not have to be rocket science. Do what you do better than the next guy, make sure it all works, and you’re golden – for today.”

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Christian Fuller
Chief Relationship Officer

“I like getting inside a business at every level because that’s how you see the big picture. I’ve been the front line guy, and I’ve sat at the executive table. Both have served me equally well.”

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“I like getting inside a business at every level because that’s how you see the big picture. I’ve been the front line guy, and I’ve sat at the executive table. Both have served me equally well.”

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Jason Stesney
Chief Business Development Officer

“No one element is the solution. Having the resources to understand, integrate, and coordinate all our marketing efforts is what makes our clients come out on top.”

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“No one element is the solution. Having the resources to understand, integrate, and coordinate all our marketing efforts is what makes our clients come out on top.”

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Paul Katzka
Advisory Board

"My passion is to help businesses of all sizes develop and implement a winning digital marketing strategy."

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"My passion is to help businesses of all sizes develop and implement a winning digital marketing strategy."

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Eduardo Cortez
President, LATAM & EMEA