San Diego, California, September 13, 2018 – Search Optics®, a leading global digital marketing provider with expertise in the automotive industry, was selected by D21 Motors, the CAOA Chery dealer network in Brasil, to develop an optimised, responsive web presence spanning all 26 D21 Motors dealer locations. In addition, the digital marketing partnership will support future growth, with D21 expected to expand its network to 50 dealerships later this year.
A 2017 technology cooperation agreement between CAOA, the largest automobile distribution and manufacturing conglomerate in Latin America, and Chery, the largest exporter of Chinese vehicles, resulted in the creation of CAOA
Chery, a 100% Brasilian national automaker.
Search Optics’ focus is on providing a more connected experience for D21 Motors’ customers and potential customers across the Brasilian market. The partnership kicked off on August 1 with the successful launch of a new landing page.
With CAOA Chery featured in a D21 Motors campaign with UOL, a leading news portal in Brasil, the landing page resulted in significant impressions and conversions. The next stage of the relationship involves the creation of a complete web presence for the D21 Motors dealerships.
"Search Optics is proud of our long and successful track record serving the world’s top automotive brands and their dealerships. As a results-driven company, our top priority is to accelerate conversions and overall sales growth for our clients," said Eduardo Cortez, President, EMEA and LatAm, Search Optics. "We are excited to bring our innovation and knowledge to the D21 Motors dealership network, and we look forward to working with them to raise their competitive advantage in the Brasilian market."
Both the landing page and website are powered by the Search Optics Blueprint Platform®, a truly responsive website solution designed to optimise mobile performance and enable real-time integration of inventory data. In addition, Search Optics is using UPTRACS®, an external analytics platform that tracks all user responses, calculates online and offline costs per lead, and measures campaign performance.
"Through the shared data insights generated by Search Optics, we will be able to work more closely with our entire network of dealers, take our digital marketing to the next level and, more importantly, better serve our customers," said Marcello Braga, Marketing Director of CAOA. "The relationship with Search Optics is off to a promising start and we look forward to even greater success."
Search Optics offers deep automotive expertise supporting more than 62 automotive OEM programs worldwide and serves 29 Asian, European and North American automotive brands with integrated digital marketing solutions.
Celebrating 20 years of business in 2018, Search Optics has earned its status as a leader in global digital marketing. Using an uncommon blend of class-leading technology backed by real people, the company specialises in custom, integrated solutions with an emphasis on outstanding measurable results. With a client base of over 3,000 customers worldwide, Search Optics has offices in the North American, EMEA and LATAM regions.