We’re just days away from presenting at the 2016 3XE Digital Marketing Conference in Dublin, Ireland on 13th of October and we’re gearing up for an insightful day amongst leading digital experts across various industries.

Xavier Montibert, General Manager, EMEA, and Mark Vitorovic, VP, Strategic Partners and Platform Partnerships, EMEA, will be representing Search Optics as they take the stage at 09:20am to talk Hyperlocal. They’ll go in depth, utilising our recent research report, The State of Mobile Advertising, to guide the audience through effective marketing tactics to tap into local markets and target key audiences at peak times.

Xavier comments, “Our research shows that only 22% of digital marketing experts believe they are using hyperlocal to its full potential, despite its proven efficacy. At 3XE, we’ll offer suggestions on tactically using hyperlocal marketing to identify and generate new business within geographical locations, ensuring that ‘easy wins’ are not overlooked.”

We’ll also be leading an afternoon workshop to focus on measuring the success of marketing campaigns, online and offline. Using our UPTRACS solution, we’ll demonstrate how to collate and analyse data across the board, while understanding the customer journey through their path to purchase.

If you’re in the area, please join us at the conference! For more information on hyperlocal marketing or measuring campaign results effectively, visit us at searchoptics.ie, or contact us at info@searchoptics.ie.

Want to learn more now? Check out our research overview from The State of Mobile Advertising.