Troy Smith, President and Founder of Search Optics, recently shared his marketing insights and professional experiences in an article published by MarTech Advisor, a leading source for marketing technology news, research, product comparisons and expert views.

In the article, Troy discusses Search Optics’ recently-conducted digital marketing trends, aimed at enhancing the digital marketing experience for existing and future clients. The survey targeted more than 160 dealerships, representing a range of geographic locations and leading brands across Asia, Europe, and the United States. The results have proven relevant and advantageous to marketing executives across a variety of industries, automotive and beyond.