North American OEM was looking to partner with a digitial marketing company to increase brand awareness and drive Tier III leads to the individual dealerships. The group partnered with Search Optics to provide one of the top-performing dealer advertising programs in North America.1

+ Increase the number of high-quality, low funnel intender leads to dealers

+ Improve Cost-Per-Lead (CPL) over industry average of $30-$40

+ Measure and manage performance for all dealers partners

+ Drive greater co-op utilisation by the dealer network

Search Optics developed a co-op eligible program to meet these objectives while providing a tailored solution for each participating dealer. A highly certified team of designated Client Managers, with a strong understanding of the market and brand, enabled Search Optics to deliver a class-leading digital strategy and solution to over 130 dealers within the North American OEM group.

+ Bid on high-intent keywords and avoid competing with Tier I campaigns

+ Secure prime, top-of-page ad positioning

+ Develop strong call to action to optimise ads

+ Personalise ads to support dealer unique selling propositions

+ Receive management from industry experts with a strong knowledge of auto retailing

+ Monitor and optimise results through monthly reviews with dealer clients

+ Generated an average of over 50 leads per dealer, per month

+ Improved CPL to $22.18, 37% lower than industry average

+ Page position improved to an average of 1.5, 29% better than competitors

+ Higher Click-Thru-Rate of 9.76%, 286% better competitors

+ Improved Cost-Per-Click to $1.65, 24% lower than competitors

+ 32% co-op utilisation (Sept YTD)