Major Southern California dealer group comprised of sixty-eight dealerships across multiple DMAs was looking to run a ditial marketing campaign to increase awareness, drive traffic and outperform competitors.

A strategic programmatic media campaign consisting of display, video, retargeting and mobile ads was designed and executed across five Southern California DMAs.

+ Conquest audiences were built based on multiple factors including brand loyalty, awareness, consideration and vehicle segment preferences

+ Personalised dealer display and video impressions were delivered across all platforms

+ Retargeting campaigns re-engaged audiences already interested in the brand

+ Delivered ads to shoppers at competing dealerships using mobile GPS locations

+ Display and video impressions were directly matched to number of cars sold

The Southern California dealer group increased brand and dealership awareness. Exposed audiences were 7.1x more likely to visit a local dealership. Website traffic grew by 75% and year on year (YOY) of dealer referrals increased by 36%. Furthermore, impressions delivered were successfully matched to vehicle sales showing that in-market buyers exposed to Search Optics campaigns were 43% more likely to purchase a vehicle.