Search Optics Named Preferred Provider for New Mazda North American Operations Co-Op Program

Hyundai Galway has invested in Search Optics’® expertise for the development of an entirely new, responsive website design, powered by Search Optics’ Blueprint Platform®. Adding to the positive impact of their investment, they will also be utilising Search Optics’ proprietary analytics tool, UPTRACS®, to measure their website’s performance and effectiveness.

As the only authorised Hyundai dealership in Galway, Hyundai Galway, in Ballybrit, strives to become a flagship Hyundai dealer in Ireland. The redesigned website was put into place to drive quality leads and a stronger customer experience, executed in accordance with manufacturer requirements.

Brendan O’Brien, Hyundai Galway’s dealer principal, has a clear reason for choosing Search Optics’ Blueprint Platform and UPTRACS. “We invested time and money into the redesign of our website, with a goal of making it more customer-friendly and informative, as well as ensuring that it is responsive on any device our customers may be using. To achieve those goals and ensure outstanding results, we have found the perfect solution in Search Optics’ and its analytics platform, UPTRACS.”

Blueprint Platform by Search Optics is a truly responsive website solution, built for optimal mobile and desktop SEO. The industry-leading solution not only enhances user experience and includes a fast-loading inventory module, it also lowers operating costs, improves mobile traffic, and enables quick and easy content edits from any device.

The perfect pair to Blueprint, UPTRACS features a live dashboard with customised reporting that focuses on critical data points. It generates easy-to-understand visual reports to measure key performance indicators and monitor online traffic and customer journeys. The cloud-based platform gives dealers visibility into all traffic and engagements occurring on their site — including page views, internal link clicks, and form submissions. The platform even logs and records calls, which can be accessed directly from the dashboard for monitoring and quality assurance. An added benefit, UPTRACS reports are available any time and anywhere, from any device — including mobile.

Xavier Montibert, General Manager, EMEA for Search Optics, comments:

“Blueprint allows our clients to reach more customers with the information they need. Paired with UPTRACS, and you’ve got a real game-changing marketing strategy. UPTRACS is one of our most widely used applications because it allows us to measures the return on investment for our clients across all online marketing activity including SEO, Adwords and websites. The two platforms are invaluable to automotive businesses large and small, playing a critical role in measuring the success of today’s tightly-budgeted marketing campaigns.” 

Search Optics is a leader in global digital marketing that specialises in custom, integrated solutions with an emphasis on outstanding measurable results. The company uses an uncommon blend of class-leading technology backed by real people. Founded in 1998, Search Optics has offices in the North America, APAC, EMEA and LATAM regions.


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