mobile first marketing matters

General Manager, EMEA Xavier Montibert was featured in Motor Trader providing insight on the advantages of hyperlocal advertising. The rise of mobile has brought about many opportunities for marketers, and hyperlocal is arguably one of the greatest. According to Montibert, “Businesses who leverage paid search and other hyperlocal tactics for their digital marketing campaigns experience benefits throughout the shopping journey – from improved brand awareness at the top of the purchase funnel to increased leads and better conversion rates among bottom-funnel shoppers.”

Read the full article on Motor Trader here


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