Last year, CAOA, the largest automotive distribution and manufacturing conglomerate in Latin America, and Chery, the largest exporter of Chinese vehicles, joined an agreement that resulted in CAOA Chery, a 100% Brasilian national automaker. Their dealer network, D21 Motors, recently selected Search Optics to develop an optimised, responsive web presence for the group to span all 26 dealer locations.

Search Engine Optimisation, or SEO, is the key focus when it comes to online visibility of your business' website from an online search. Unlike with most digital marketing solutions, results can't be bought. Instead, ranking is earned based on content relevance to a user's search terms. To accomplish this, we've put together a few key tips to optimise your website.

For the first time ever, Suzuki Vehicles of Brasil and Search Optics will soon launch an integrated digital marketing strategy that that aligns Suzuki's brand marketing initiatives with its dealers across the Brasilian market. Through shared data insights, the program is also designed to enable Suzuki and its dealers to accelerate sales processes and better meet sales goals.

The World Cup is touted by many sources to be the most watched single-event sporting competition in the world. With those billions of eyes glued to televisions and streaming devices, there seems to be little attention left for unrelated website browsing. Our experts took a look at a global sampling of Search Optics' automotive client data to see how digital traffic was affected.