It’s that time of year again; time to evaluate the past twelve months and set your resolutions on how you will improve your business in 2017. With technology changing daily, it’s a difficult but critical task to stay ahead of the trends. Having a dedicated marketing team is imperative to handling this task with ease and efficiency, especially when it comes to making the transition to mobile marketing.

According to comScore, 68% of all digital media time is mobile. To reach your full potential in the coming year, you will need a proper mobile digital marketing plan in place. Here are a few tactics to get started for increased results in the coming year:

Develop a Strong Call-to-Action (CTA):
A strong CTA is fundamental to any marketing campaign. Having a responsive website is a simple way to make sure visitors to your site are served a clear CTA on any platform, whether they are using a desktop computer, tablet or mobile device. comScore states that 57% of users won’t recommend a business with a poorly-designed mobile site. Since mobile is so compact, make sure you have a quick, clear, and visual CTA so you don’t miss out on potential leads.

Increase Your Speed:
If your website is not optimised for mobile, the lack of speed and responsiveness will cost you. No one wants to wait for a desktop website to load on a mobile device. Google states that 29% of mobile users will leave a site or app due to problems like lagging load times or poor design. Even if you have the superior product, the name of the game in 2017 is instant gratification, so don't disappoint.

Know What Works For You:
As you make the transition from desktop to mobile, a strong system to track all necessary analytics is key. While you are still aiming for increased revenue and sales, there are additional of parameters to consider in the mobile world. For example, you must balance sales with the influence of the device itself. Many mobile customers use your app or site to get directions to your business or contact you. Without the help of experts, you can miss these trends and therefore miss recognising the benefits you receive from mobile marketing.

As you make your business’ New Year's resolutions, reviewing and improving your mobile marketing strategy should be a top priority. To get the most out of your marketing in 2017 contact Search Optics - the reigning Google Mobile Champions.



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