San Diego, California and Detroit, Michigan, June 19, 2018 – Search Optics®, a leading global digital marketing provider with expertise in the automotive industry, has announced the appointment of David Cox as President, North America, a new position at the company. Cox has overall responsibility for the company's operations in the U.S. and Canadian markets and reports to David Ponn, CEO. He is based in Search Optics' Detroit area office.
"David is a visionary business leader whose international background aligns perfectly with our global focus and with the Search Optics value proposition, emphasising innovation and results," said Ponn. "His experience stands out for its breadth and depth, spanning software as a service (Saas), Connected Retail and eCommerce and Artificial Intelligence (AI) across the automotive vertical. We are very fortunate to have him on our leadership team."
Cox brings more than 20 years of product innovation, digital marketing, sales and operations experience to Search Optics. He began his career at Jaguar Land Rover, where he served in a variety of marketing and sales roles for eight years. From 2003 onwards he served in various senior executive roles for global automotive digital marketing and software ventures, providing retailing websites, internet vehicle locators and online service booking platforms to OEMs and dealers in more than 70 markets and 25 languages. Most recently, he served as Head of Connected Car and IoT for Connect-Auto, a SaaS start-up in the automotive e-commerce and connected car sector.
"Shifting dynamics in the automotive market demand continuous innovation in digital marketing eCommerce and customer experience. Search Optics is already leading the drive, with intelligent solutions and strategies that fuel global scalability and success for our clients," said Cox. "Backed by the strength of our talent and the power of our technology and data-driven platforms, we continue to change the way automotive digital marketing gets done in North America and beyond. It's an exciting time to be at Search Optics."
Offering deep automotive industry expertise and global reach, Search Optics supports more than 43 automotive OEM programs around the world and serves 25 leading Asian, European and domestic automotive brands with integrated digital marketing programs.
Celebrating 20 years of business in 2018, Search Optics has earned its status as a leader in global digital marketing. Using an uncommon blend of class-leading technology backed by real people, the company specialises in custom, integrated solutions with an emphasis on outstanding measurable results. With a client base of over 3,000 customers worldwide, Search Optics has offices in the North American, APAC, EMEA and LATAM regions.