Dominion of Bedford Drives Traffic with an Integrated Organic and Paid Search Strategy

Dominion of Bedford aimed to target mid-to-low funnel leads with a goal of driving dealeship and website traffic to increase sales. The dealer partenered with the Search Optics team to

develop a digital marketing strategy to reach shoppers at the desired stage of the purchasing funnel, driving results and increasing ROI.

+ Optimise search performance to improve online visibility

+ Target mid-to-low funnel leads

+ Drive dealership traffic

+ Increase website visits and shopping actions

+ Boost sales and ROI

A Search Engine Optimisation (SEO) strategy was implemented to enhance website performance and improve search engine ranking. Managed Paid Search campaigns were developed to increase visibility, target low-funnel leads and drive website traffic.

+ Develop a strong content strategy to boost search results

+ Optimise title tags, headers and meta descriptions

+ Ongoing keyword research and monitoring

+ Create bid strategies to drive paid search efficiencies

+ Personalise ads to promote dealer incentives

+ Total leads increased by 35%

+ Form leads were up 44%

+ Total site visits grew by 32%

+ Lead conversion rate improved by 16%