Digital Marketing Innovation Comes to the U.K. Automotive Industry as Search Optics Crosses the Water

Milton Keynes, U.K., 22 March 2016 - Search Optics, a leading global digital marketing provider with specialised expertise in the automotive industry, is launching in the U.K.. Founded in San Diego, CA. in 1998 and headquartered in Detroit, MI., the home of the U.S. automobile industry, it has since become a world leader in smart website design and performance, online lead generation, as well as location-based and demand generation solutions that integrate with the latest mobile device technology.

Search Optics has appointed David James as the U.K. Managing Director. With more than 15 years’ experience in the automotive industry and most recently as Head of OEM Relationships at Manheim Retail Services, he brings a wealth of knowledge to Search Optics’ U.K. operations that will help Manufacturers and Dealer Groups with their digital marketing whilst positioning the company for growth in the region. Search Optics’ U.K. headquarters is based in Milton Keynes, which is seen as a key location for the locality of potential new clients and recruiting outstanding sales and account managers.
Search Optics’ strength not only lies with its technology and expertise, but with a hands-on approach that provides clients with a human and customer-orientated focus. Search Optics is the only online marketing company that has more than 1,100 Google accreditations and it was awarded the 2015 Google Premier SMB Partner Mobile Champion Award in North America. This gives it the credence of being a trusted online expert where staff and solutions can together deliver class-leading digital marketing and automotive website design services.
Search Optics has global operations and corporate offices in six other countries; Australia, Brazil, Canada, Ireland, Mexico and the United States. The U.K. launch will help build its global portfolio and further relations with some of world’s biggest automotive manufacturers and dealer groups. With its EMEA headquarters in Dublin, Search Optics believes the U.K. operations will also be able to support its expansion into Europe.

David Ponn, Search Optics Global CEO, comments:

“Our growth in the global marketplace has been exponential, and through this we have developed products and knowledge that we know will benefit other countries and clients. The U.K. offers us a great opportunity to work with some of the industry’s leading brands while continuing to develop our solutions to meet new market demands.”

David James, states:

“At Search Optics, I can use my experience to help a market leader enter and grow its business within the U.K., I am looking forward to introducing U.K. Manufacturers and Dealer Groups to a strategic partner who provides best in class Used Vehicle Locators, Dealer Group Websites and Search Engine Marketing backed by transparent analytic solutions.
Our company prides itself on class-leading marketing technology solutions backed by real people, we get to know our clients in person and understand what works in their world. We will provide a customised strategy which we will actively manage ensuring our customers are getting the most out of their marketing investments.”
David and the U.K. sales team will be initially introducing themselves at the NADA Convention & Expo, the world’s largest international gathering of the automotive industry, which is being held in Las Vegas from March 31st to -April 3rd. Search Optics has a stand at booth #6005N, where the U.K. team will meet up with representatives from the British automotive dealer market.

About Search Optics

Search Optics is a digital marketing company that specialises in custom, integrated solutions with an emphasis on return on investment. The company uses an uncommon blend of leading edge technology and human interaction to turn virtual traffic into measurable results. Search Optics, which was founded in 1998, has corporate offices in Australia, Brazil, Canada, Chile, Ireland, Mexico, the United Kingdom and the United States. For more information, please visit You can follow Search Optics on Twitter, LinkedIn, G+ and Facebook.


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