Search Optics Adds Tabi Elbahou  to Talent Roster

San Diego, California, OCTOBER 18, 2017 – Search Optics®, a leading global digital marketing provider with expertise in automotive and other industries, has appointed Tabi Elbahou as Senior Vice President of Global Enterprise Sales. Effective immediately, Elbahou will lead the company’s continued international expansion and commitment to delivering an exceptional end-to-end experience for new and existing enterprise clients.

“With a strong track record for team building and increasing company profitability, Tabi brings more than 15 years of global sales and management expertise to Search Optics, including eight years within the automotive industry,” said David Ponn, CEO, Search Optics. “He brings fresh energy and innovation to this role, and is already having a valuable impact on our business. We are excited to have him on board.”

Most recently Elbahou was director of operations for AutoAnything.com, a subsidiary of AutoZone, which has 86,000 employees and 6,000 stores. During his eight-year tenure with the online retailer, he successfully led all aspects of inside and online sales generated through phone calls, live chat interactions and email. With responsibility for domestic and international operations at AutoAnything.com, he also oversaw the department’s training, quality, supply chain, fraud prevention and recruiting functions. In addition, Elbahou directed customer service across the U.S. and Mexico.

“As a longstanding leader and pioneer in automotive digital marketing, Search Optics is recognized for its mobile-first focus, its breadth of technology expertise, and proven strategies that deliver exceptional results to clients. I look forward to building upon that success by developing a best-in-class sales operation that is laser focused on delivering an extraordinary end-to-end experience to our prospects and customers,” Elbahou said.

Search Optics has earned numerous awards for its expertise in mobile-first marketing and is also recognized in the automotive industry for maintaining high levels of Google certifications across its global staff. In 2015 and 2016, Search Optics received the Google Channel Sales Mobile Champion Award, presented each year to the company that generates the highest levels of real-world results across a number of quality metrics, as determined by Google.



Search Optics is a leader in global digital marketing that specializes in custom, integrated solutions with an emphasis on outstanding measurable results. The company uses an uncommon blend of class-leading technology backed by real people. Founded in 1998, Search Optics has offices in the North America, APAC, EMEA and LATAM regions.

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